London averages roughly 194 cm of snow a year, spread across about 60 days of snowfall, and that is before you count the mornings where the road is simply cold and greasy rather than white. Winter tires are the single biggest safety upgrade you can make to a vehicle in southwestern Ontario, and they are the one that people put off the longest.
Here is what winter tires actually do, when to install them, how the Ontario insurance discount works, and what else is worth checking on your vehicle before the first storm rolls off Lake Huron.
Why winter tires work: it starts at 7°C
The number that matters is not the snowfall total, it is 7 degrees Celsius. Below roughly that temperature the rubber compound in an all-season tire begins to stiffen. A stiff tire cannot conform to the texture of the road surface, and grip comes from that conformity. This happens on clear, dry pavement. You do not need snow on the ground to be driving on a tire that is past its useful temperature range.
Winter tires are built around three things all-seasons are not:
- A soft compound that stays pliable in the cold. Silica-rich winter rubber keeps working down to temperatures where an all-season has gone hard.
- Deep, open tread blocks that bite into snow and clear slush instead of packing solid and skating over it.
- Siping — hundreds of fine slits across each block. Every sipe is another biting edge on ice, and they help pull the thin water film off the ice surface that causes most slides.
The Tire and Rubber Association of Canada cites research showing that at temperatures just below freezing, stopping distances on winter tires can be up to 30 percent shorter than on all-seasons. At 50 km/h in traffic on Wellington Road, 30 percent is the difference between stopping behind the car ahead and stopping inside it.
All-wheel drive helps you go. It does nothing to help you stop or turn. Only the tires do that, and four contact patches the size of your hand are the whole of it.
Winter vs. all-season vs. all-weather
The labels get used loosely, so here is the practical difference:
- All-season tires carry an M+S marking on the sidewall. That marking is not a cold-weather certification. It describes the tread pattern, and it is essentially self-declared by the manufacturer. An all-season is a three-season tire in this climate.
- Winter tires carry the three-peak mountain snowflake symbol (3PMSF), which means the tire passed a standardised snow traction test. This is the symbol your insurer looks for, and the one worth checking before you buy anything advertised as a snow tire.
- All-weather tires also carry the 3PMSF symbol and are designed to run year-round. They are a genuine step up from an all-season and they qualify for the insurance discount. On ice and packed snow, a dedicated winter tire still stops shorter.
If you commute to Toronto, tow, drive a rear-wheel-drive car, or share the road with a new driver in the family, buy the dedicated winter set. If you drive city kilometres inside London and have nowhere to store a second set of tires, all-weather is a defensible compromise. We will tell you honestly which one fits when you come in.
What a London, Ontario winter actually throws at your car
This region is harder on vehicles than the provincial average, for reasons that stack on top of each other:
- Lake effect squalls. Cold air crossing Lake Huron dumps snow on the corridor northwest of the city with almost no warning. Roads go from bare to covered in minutes.
- Freeze-thaw swings. London crosses the freezing point repeatedly through the winter. Melt, refreeze, black ice at dawn.
- Heavy salting and sand. Effective for traction, corrosive for everything underneath your vehicle, and abrasive against your paint and wheels.
- Highway kilometres. The 401 and 402 mean sustained speed in conditions that change every few kilometres, and rural stretches that get treated later than city streets.
- A long season. Measurable snow in November through March is normal here, with April not off the table.
When to install winter tires in Ontario
Go by temperature, not by the first snowfall. Once daytime highs settle around 7°C and overnight lows are dipping below it, your all-seasons are already working outside their range. In London that is typically mid to late October.
There is a practical argument for booking early too. Every shop in the city fills up the week the first storm is forecast, and that is the week you are least able to be without your car. Book in October and you pick the date.
Take them off in the spring once highs are consistently above 7°C, usually somewhere in April. Running a soft winter compound through a warm spring wears it out quickly and lengthens your braking distances on hot pavement.
The Ontario winter tire insurance discount
Since 2016, auto insurers in Ontario have been required to offer a discount to drivers who run winter tires. The savings are generally a few percent of your premium, and the exact figure varies by company.
What insurers typically ask for:
- Four matching tires, not two.
- The three-peak mountain snowflake symbol on the sidewall. M+S all-seasons do not qualify.
- Installation inside their stated window, commonly around the start of November through to somewhere in April.
- Proof on request, usually the installation invoice or a photo of the tires on the vehicle.
The dates and the proof requirements differ between companies, so confirm yours with your broker before you take the tires off in the spring. We provide an itemised installation invoice with every changeover so you have the paperwork if it is asked for.
Why it has to be all four
Fitting two winter tires is worse than it sounds, because it makes the car behave unpredictably rather than simply less grippy.
- Winters on the front only: the front end grips and the rear does not. Lift off mid-corner and the back steps out. This is the classic way a front-wheel-drive car ends up backwards in a ditch.
- Winters on the rear only: the back holds and the front pushes wide. You turn the wheel and the car keeps going straight toward the intersection.
Either way you have built a vehicle with two different levels of grip at each end, and the transition between them arrives without warning. Four matching tires keep the car balanced and predictable, which is the entire point.
Put them on their own wheels
You can run winter tires on your existing rims and have them mounted and balanced twice a year. Most of our customers move to a dedicated winter wheel package after a season or two, and the reasons are straightforward:
- The changeover is faster and cheaper. A wheel swap is a fraction of the labour of dismounting, remounting and rebalancing four tires.
- Less wear on the tires. Every mount and dismount stresses the bead. Fewer cycles means longer tire life.
- Your summer alloys stay out of the salt. Brine pits and corrodes polished and machined finishes, and refinishing a set of wheels costs far more than a set of winter rims.
- You keep your TPMS sorted. A second set of sensors, programmed once, means no relearn hassle every season.
A steel wheel package is the budget route and there is nothing wrong with it. Plenty of customers instead pick an inexpensive black alloy so the car still looks right through the winter. We can price both against your fitment on our custom wheels page, or spec a full winter package on the tires page.
Getting your car ready for winter: the full checklist
Tires are the first item, not the only one. Work through the rest of this before the first storm.
1. Tire pressure
Air contracts as it cools. You lose roughly 1 psi for every 5 degrees the temperature drops, so a tire set correctly in September can be meaningfully underinflated by November. Check pressures monthly through the winter, always when the tires are cold, and set them to the number on the driver's door jamb sticker rather than the number on the sidewall.
2. Tread depth
Ontario's legal minimum is 1.5 mm, but winter performance falls off long before that. If your winter tires are down around 4 to 5 mm, they will still pass a safety inspection and will still slide. Measure them now, not in January.
3. Battery
Cold does two things at once: it reduces the chemical output of the battery and thickens the oil the starter has to turn. A battery that has been marginal all summer is the one that fails on the first genuinely cold morning. If yours is over three years old, have it load tested before the temperature drops.
4. Wipers and washer fluid
Replace blades that chatter or streak. Fill with a winter washer fluid rated to at least -40°C, because summer fluid freezes in the lines and on the glass exactly when a salt truck passes you. Carry a spare jug.
5. Fluids and coolant
Have the coolant strength checked, top up oil, and if you are near an oil change interval do it before winter rather than after.
6. Brakes
Winter driving means more braking on poor surfaces, and salt accelerates corrosion on rotors and calipers. If you heard anything from the brakes at the end of last winter, deal with it now.
7. Lights and visibility
Dark at 5pm, snow on the plates, salt film on every lens. Check every bulb, clean the headlight lenses, and keep a proper snow brush with an ice scraper in the car rather than in the garage.
8. Protect the paint and glass
Brine finds every chip. This is the time of year paint protection film earns its cost on the front bumper and hood, and a quality ceramic window tint keeps interior heat in on cold mornings while cutting the low winter sun glare that sits right at eye level in December. Wash the underbody regularly through the season, including a rinse after every salted drive you can manage.
9. Emergency kit
Booster cables or a lithium jump pack, a shovel, traction aid, blanket, flashlight, phone charger and some food. A closed 401 in a squall is not a rare event here.
Common winter tire mistakes we see
- Waiting for snow. The compound is already underperforming at 5°C on dry pavement.
- Buying two. Covered above. It creates a handling imbalance rather than half a solution.
- Mixing brands or tread patterns across an axle. Different compounds and patterns behave differently under braking.
- Assuming AWD replaces winter tires. All-wheel drive distributes power. It does not shorten a stopping distance.
- Storing tires badly. Stack them flat, clean and dry, out of direct sun and away from ozone sources like an electric motor or furnace. Mounted sets can be stacked; unmounted tires are better stored upright.
- Running them into a fourth or fifth summer. Rubber hardens with age regardless of tread. Check the four-digit date code on the sidewall.
Booking winter tires in London
Southwest Wheels and Custom supplies and installs winter tires at Unit 1, 647 Wilton Grove Road in London, Ontario, serving drivers in London, St. Thomas, Strathroy, Dorchester, Ingersoll, Woodstock, Komoka and Mount Brydges. We carry winter tires from the major brands, we can build a complete winter wheel and tire package for your fitment, and we handle mounting, balancing, TPMS and seasonal changeovers.
Tell us your year, make, model and the size on your door jamb and we will come back with options and pricing. Send us your vehicle details or call the shop.
Frequently asked questions about winter tires
Are winter tires mandatory in Ontario?
No. Ontario does not require winter tires by law. Quebec is the only province that does, from December 1 to March 15. Ontario does require every auto insurer to offer a winter tire discount, and many drivers here treat that as the practical incentive to switch.
When should I put winter tires on in London, Ontario?
Once daytime highs settle around 7°C, which in London is usually mid to late October. Booking in October also means you get the appointment you want rather than waiting through the first-snowfall rush in November.
Do winter tires actually lower my car insurance in Ontario?
Ontario insurers have been required to offer a winter tire discount since 2016. The savings are usually a few percent of your premium and vary by company. You normally need four matching tires carrying the three-peak mountain snowflake symbol, installed within your insurer's stated window. Confirm the exact dates and proof requirements with your own broker.
Can I just put two winter tires on the drive wheels?
We do not recommend it, and most insurers will not count it for the discount. Two winter tires on the front give you grip to accelerate and steer while the rear still slides, which makes the car easier to spin in a corner. Two on the back creates the opposite problem. Four matching tires keep the car balanced.
Are all-weather tires good enough for a London winter?
All-weather tires carry the three-peak mountain snowflake symbol, are a real step up from all-seasons, and qualify for the insurance discount. They are a reasonable compromise for a driver doing mostly city kilometres with nowhere to store a second set. A dedicated winter tire still stops shorter on ice and packed snow.
How many seasons do winter tires last?
Typically four to six seasons depending on kilometres, storage and driving style. Winter performance drops off well before the legal wear limit, so plan to replace them around 4 to 5 mm of tread rather than waiting for the 1.5 mm legal minimum.
Do I need a second set of rims for winter tires?
You do not have to, but most customers find it worth it. A dedicated winter wheel package means a straight swap twice a year instead of mounting and balancing, less bead and sidewall wear from repeated changeovers, and your summer alloys stay out of the salt.
Can I leave winter tires on all year?
You can, but the soft compound wears quickly in summer heat, braking distances get longer on hot pavement, and you will replace them much sooner. Running them past spring usually costs more than storing them.
Book your winter changeover
October appointments go first. Send us your vehicle and tire size and we will price a set, or a full winter wheel and tire package, and get you on the schedule before the first squall.
Get a Winter Tire Quote